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This gateway built on the social construct of risk communication provides opportunities to citizens to share data and information about a hazard, and participate in building community resilience. This gateway, resulted from a research conducted along the Mississippi Gulf Coast communities, incorporates citizen science to evaluate warning message sources, message contents and dissemination channels to increase public response to warnings. To minimize rumors and increase citizen communication, a science gateway (Cyber-Infrastructure for GeoInformatics and Community Resilience) has been deployed. However, social media suffers from spreading rumors and hoaxes. The growth of information and communication technologies has made social media a popular channel for disseminating alert and warning messages both by citizens and agencies.

While traditional risk communication follows a command and control structure such that information from hierarchical and vertically integrated organizations is disseminated to broader community, social media uses a decentralized, collaborative, and network based communication approach. Risk communication is the exchange of information among stakeholders about an impending disaster and its risks to help individuals take appropriate actions to mitigate hazard impacts. Technological applications in crisis communication plans and implementation by public relations practitioners, and captures trends in the industry regarding technological innovation and crisis communication.

The research fills a gap in literature on current Questions were designed to elicit responses about the relationships between technology and crisis communication. media market, but represented a wide variety of industries. The 175 respondents were mostly based in New York City, the largest U.S. public relations practitioners in-house and at external agencies. We conducted a pilot study in which an online survey was disseminated to U.S. Now the public relations field grapples with how to embrace and integrate new technologies. Information flow impacts the preparation process. Additionally, the time that public relations practitioners spend crafting statements and releases is shrinking, given the fact that faster Consumers today are more empowered to run their own stories, without editors or producers to vet content and quality.

The 24/7 news cycle, the Internet, and cellphone technology have changed the playing field for public relations professionals during a crisis.

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